Alexandra Watkins on Picking an Awesome Brand Name

In this episode of The Legal Jim, we interview Alexandra Watkins about what makes a great name for your business, as well as how to avoid a bad name.

We talk about her signature SMILE and SCRATCH methods for picking amazing and memorable brand names.

Don’t miss this episode!

Alexandra Watkins

Learn More about Alexandra Watkins

Alexandra is a highly sought after naming expert. She is the author of the best selling naming book, Hello, My Name is Awesome: How to Create Brand Names that Stick.

Since breaking into the naming business in 2005, Alexandra has been credited for developing such famous brand names as the Baconator (Wendy's), Gringo Lingo (Spanish language school), Spoon Me (Frozen Yogurt), the Church of Cupcakes, and many, many others.

Check out Eat My Words.

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The content of this podcast episode is provided for informational purposes only and is not intended to constitute legal advice. You should not rely upon any information contained on this podcast episode for legal advice. Listening to The Legal Jim Podcast is not intended to and shall not create an attorney-client relationship between you and James W. Hart or The Hart Law Firm, P.A. d/b/a Hawthorn Law. Messages or other forms of communication that you transmit to this website will not create an attorney-client relationship and thus information contained in such communications may not be protected as privileged. Neither James W. Hart nor The Hart Law Firm, P.A. makes any representation, warranty, or guarantee about the accuracy of the information contained in this podcast episode or in links to other podcasts, resources or websites. This podcast is provided “as is,” does not represent that any particular outcome will result from listening to this episode. Your use listening to this podcast is at your own risk. You enjoy this podcast episode and its contents only for personal, non-commercial purposes. Neither James W. Hart, The Hart Law Firm, P.A., nor anyone acting on their behalf, will be liable under any circumstances for damages of any kind.

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