In this episode of The Legal Jim, we interview Alexandra Watkins about what makes a great name for your business, as well as how to avoid a bad name.
We talk about her signature SMILE and SCRATCH methods for picking amazing and memorable brand names.
Don’t miss this episode!
Learn More about Alexandra Watkins
Alexandra is a highly sought after naming expert. She is the author of the best selling naming book, Hello, My Name is Awesome: How to Create Brand Names that Stick.
Since breaking into the naming business in 2005, Alexandra has been credited for developing such famous brand names as the Baconator (Wendy's), Gringo Lingo (Spanish language school), Spoon Me (Frozen Yogurt), the Church of Cupcakes, and many, many others.
Check out Eat My Words.
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