What is a trademark anyway? Most online entrepreneurs are using trademarks in their business and don’t even realize it.
Still more entrepreneurs falsely believe that by using a name or just searching for a name to make sure it's available is enough to give them ownership over their trademarks!
Nothing could be further from the truth!
Investing in a trademark registration is one of the single-most important financial commitments you can make in your business. It will increase the value of your business and make your brand more recognizable in the marketplace.
But how do you go about doing that?
This is one episode you definitely do NOT want to miss!
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The Biggest Takeaways
- All trademarks are not created the same. To get total brand protection it may be necessary to register 1, 2 or even three different trademarks!
- Just because you register a name, doesn't mean you automatically own the rights to a logo design, and vice versa.
- You can protect a logo if you are smart about the name you protect, but you may not be able to protect that name by registering a logo alone.
- Trademarks identify the source of your products and services in the marketplace.
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