What is a Trademark? (Episode 33)

What is a Trademark? (Episode 33)

What is a trademark anyway? Most online entrepreneurs are using trademarks in their business and don’t even realize it.

Still more entrepreneurs falsely believe that by using a name or just searching for a name to make sure it's available is enough to give them ownership over their trademarks!

Nothing could be further from the truth!

Investing in a trademark registration is one of the single-most important financial commitments you can make in your business. It will increase the value of your business and make your brand more recognizable in the marketplace.

But how do you go about doing that?

This is one episode you definitely do NOT want to miss!


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The Biggest Takeaways

  1. All trademarks are not created the same. To get total brand protection it may be necessary to register 1, 2 or even three different trademarks!
  2. Just because you register a name, doesn't mean you automatically own the rights to a logo design, and vice versa.
  3. You can protect a logo if you are smart about the name you protect, but you may not be able to protect that name by registering a logo alone.
  4. Trademarks identify the source of your products and services in the marketplace.

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The content of this podcast episode is provided for informational purposes only and is not intended to constitute legal advice. You should not rely upon any information contained on this podcast episode for legal advice. Listening to The Legal Jim Podcast is not intended to and shall not create an attorney-client relationship between you and James W. Hart or The Hart Law Firm, P.A. d/b/a Hawthorn Law. Messages or other forms of communication that you transmit to this website will not create an attorney-client relationship and thus information contained in such communications may not be protected as privileged. Neither James W. Hart nor The Hart Law Firm, P.A. makes any representation, warranty, or guarantee about the accuracy of the information contained in this podcast episode or in links to other podcasts, resources or websites. This podcast is provided “as is,” does not represent that any particular outcome will result from listening to this episode. Your use listening to this podcast is at your own risk. You enjoy this podcast episode and its contents only for personal, non-commercial purposes. Neither James W. Hart, The Hart Law Firm, P.A., nor anyone acting on their behalf, will be liable under any circumstances for damages of any kind.

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