If you are currently using or thinking about using a cool sounding name for your business, you may be wondering when to trademark that name.
In today’s episode, we talk about some of the common concerns and considerations entrepreneurs have when weighing this choice so that you can make a clear decision about when is the right time for you to start to think about trademarking your business name.
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The Biggest Takeaways
- The two biggest reasons to trademark your name NOW are so that you can claim the legal rights to your name before someone else does and so that you don't become an accidental infringer.
- If you fail to claim the legal rights to your business name, you run the risk that someone will shut down your business just as you are becoming successful.
- When you register your trademark, you can use your name without fear that someone will rip it off and with the full knowledge that if someone tries to (inadvertently or not) use your name, you can shut them down easily and quickly.
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