This is the second part of the ultimate business building legal checklist. Last time we discussed all the preliminary matters you must consider when starting your online business. Today we are going to address branding yourself. This is an often overlooked but vitally important topic for online sellers. Branding Yourself… What’s In a Name? Honestly?
Yesterday the Seattle Times reported that Amazon plans to complete the acquisition of a French parcel delivery company, ColisPrivé, within the next three months. Elizabeth Weise of USA Today wrote a great article outlining the various acquisitions that Amazon has made since 2014, and quotes John Haber, CEO of Spend Management Experts as saying “[w]e anticipate
You asked for and and here it is. The ultimate of business building legal checklists. If you are even thinking about starting your own business, whether offline or online, on Amazon or Shopify, with a blog or offering professional services, then this is the checklist you need right now. Wondering what kind of business to
If I had a nickel for every time someone tried to explain to me why they don’t need a lawyer to help them file their trademark application… jeez. Do you really need a lawyer to file your own trademark application? The simple answer is, no, you don’t need a lawyer to submit your trademark application.
I get a lot of questions about trademarks… what they are, how they are used, whether or not I should even apply for trademark protection by registering my brand name. This page is designed as an “all in one resource” for you to refer to with your trademark basics questions. And here’s a quick video
Have you properly classified the people who work for you as an independent contractor vs employee? Do you even know the difference? Here’s what most business owners do know… When they hire someone on as an independent contractor, they don’t have to pay payroll taxes on that individual, nor do they have to pay benefits,
If you are selling physical products with any regularity and volume, you are bound to come across some form of intellectual property infringement on Amazon sooner or later. Believe it or not, you are not the first seller to have this issue. Unfortunately, there are lots of unscrupulous sellers out there that are just looking to
Trade dress is extremely important, and here’s a great story to illustrate why. I have a friend that recently developed a good business selling a physical product on Amazon. As a side business, his revenue numbers were strong (i.e. $15,000-20,000 per month), and growing. He had developed a great brand name and even went so far
Are you looking for information about how to sell on Amazon? This is probably one of the most important articles you will find. No, I’m not going to share with you the nuts and bolts about how to find and source your products, then ship them to Amazon, and finally, get them sold. But what
