Today, I want to talk to you about the #1 legal mistake that I see entrepreneurs make time and time again, and what to do about it.
So for most of you, when you started your business, you probably didn’t think too long or hard about the name you used for your business.
Instead, maybe you did a domain name search to see if your chosen domain was available. Maybe you did a google search to see if anyone else was using your name? And maybe, if you were really thinking ahead, you did a simple search on the USPTO website to see if your name was taken by another business.
Any of this hitting home just yet?
If so, then you need to pay attention to today’s episode.
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The Biggest Takeaways
- When you are just starting your business, developing and claiming the rights to your brand name are of paramount importance
- Most online entrepreneurs do a cursory search for their name, and then assume they are ok. This is a huge mistake and in this episode I explain why
- The quickest way to become an “accidental infringer” and run yourself out of business is to ignore the legal aspects of protecting your brand.
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