Category: Branding

Alexandra Watkins

Alexandra Watkins on Picking an Awesome Brand Name

In this episode of The Legal Jim, we interview Alexandra Watkins about what makes a great name for your business, as well as how to avoid a bad name. We talk about her signature SMILE and SCRATCH methods for picking amazing and memorable brand names. Don’t miss this episode! Learn More about Alexandra Watkins Alexandra

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how to trademark a hashtag

Can You Trademark a Hashtag? Easy Guide for 2023

Can you trademark a hashtag in 2023? Yes, and this is especially important if you are seeking to protect a brand or product name that includes hashtag marks in the name.  Currently there are 1,232 registered and active trademarks that include a hashtag (#) or the word “hashtag” in their name. So yes, registering a

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kerrie fitzgerald knows how to put her customers first and build an amazing brand in the process

Putting Your Customers First with Kerrie Fitzgerald

In today’s episode, I had the privilege of interviewing Kerrie Fitzgerald. Kerrie is an amazing entrepreneur that built a subscription business from nothing to amazing in just a few short years… all without using any paid ads! Kerrie’s strategy was to create robust and amazing client experiences, promote customer referral programs, and host monthly contests

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3 Deadly mistakes - exasperated woman realizing she made a mistake with her trademarks

3 Deadly Mistakes People Make with their Trademarks (Episode 38)

In today’s episode we review 3 mistakes I see people make with their intellectual property, specifically their trademarks, all the time. If you are building a brand, or thinking about building a brand, then pay careful attention to this episode! Subscribe Apple | Google | Spotify | Stitcher | Overcast SUBSCRIBE ON ITUNES Leave us

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People at conference table discussing should you file a combination mark logo

Should You File a Combination Mark Logo? (Episode 36)

What is a combination mark logo, and should you use one for your online business? In today’s episode I’m going to explain what a combination mark logo is, and my thoughts on whether you should or should not attempt to register one of these trademarks for your business when you are just starting out. What

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how to pick a business name

How to Pick the Right Name for Your Business (Episode 34)

When you are first starting in business, deciding on the right business name can be tough. But even more difficult may be deciding whether to name your business after yourself or to pick a new brand name for your business. In today’s episode we will review some of the reasons why a brand name might

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photo of Florida state flag with the caption how to register your trademark... in florida?

How to Trademark a Name (in Florida?)

If you live in Florida (or any other state in the United States) and are interested in protecting your brand name, then you would be a good idea to consider registering a trademark or service mark either in the state where you live or with the USPTO. But if you are at the very beginning

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trademark vs llc guy pointing at both

Trademark vs LLC… Which Comes First?

Trademarks vs. LLC… it’s an age old legal question. And whether you are just starting your business, or you have been operating for many years under a given trade name, if you are reading this post then you are probably debating the merits of whether you should form an LLC or apply for a trademark.

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trademarks you own

It’s Time to Take Inventory of Your Trademarks (Episode 19)

In this episode of The Legal Jim, I will help you to take inventory of the Trademarks you are already using in your business (no registration required) so that you can decide which marks you need to protect and which you can hold off on for now. Subscribe Apple | Google | Spotify | Stitcher

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