How to Use Properly Use ™ and ® in Your Business (Episode 23)

Are you wondering what those little trademark symbols really mean?

I'm talking about TM and SM and ®…

Or do you wonder how to properly use them in your business?

Then you are in luck.

Today we break down everything you need to know about those symbols and share with you how to use them correctly in your business to make sure your are legally protected and not running afoul of the USPTO Rules.

Because the last thing you want to do is try to register a name or stop someone from infringing on your name and then find out you aren’t eligible for that relief because you used those little symbols improperly…


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The Biggest Takeaways

  1. When used properly, the symbols TM, SM, and ® are powerful tools to protect your brand.
  2. TM stands for trademark, and is used to signify that you are claiming the rights to a certain trademark (whether you have filed an application with the USPTO or not).
  3. SM stands for servicemark, and is use in the same way as TM, except for when you are selling services.
  4. ® is used to signify you have a registered trademark. But don't use it the wrong way or you can cause yourself problems with the USPTO.

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The content of this podcast episode is provided for informational purposes only and is not intended to constitute legal advice. You should not rely upon any information contained on this podcast episode for legal advice. Listening to The Legal Jim Podcast is not intended to and shall not create an attorney-client relationship between you and James W. Hart or The Hart Law Firm, P.A. d/b/a Hawthorn Law. Messages or other forms of communication that you transmit to this website will not create an attorney-client relationship and thus information contained in such communications may not be protected as privileged. Neither James W. Hart nor The Hart Law Firm, P.A. makes any representation, warranty, or guarantee about the accuracy of the information contained in this podcast episode or in links to other podcasts, resources or websites. This podcast is provided “as is,” does not represent that any particular outcome will result from listening to this episode. Your use listening to this podcast is at your own risk. You enjoy this podcast episode and its contents only for personal, non-commercial purposes. Neither James W. Hart, The Hart Law Firm, P.A., nor anyone acting on their behalf, will be liable under any circumstances for damages of any kind.

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