In this episode of The Legal Jim, I will help you to take inventory of the Trademarks you are already using in your business (no registration required) so that you can decide which marks you need to protect and which you can hold off on for now.
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The Biggest Takeaways
- Most people are using trademarks in their business and don't even realize it.
- You do NOT need to “register” your trademarks with the USPTO, although we highly recommend you do so in order to protect your legal rights.
- In most cases, the “common law” rights to your trademarks is not sufficient legal protection.
- If you want to protect your trademarks, we recommend you start with your brand name, followed by the names of your podcast, signature course or offering, and logo or slogan.
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