Trademarks

Category: Trademarks

When not to register a trademark

When NOT to Register a Trademark: 5 Mistakes to Avoid

As a trademark attorney, you might think I’m the last person who would ever tell you not to register your trademark. But here’s the truth: registering a trademark isn’t always the right move—at least not for some entrepreneurs who may wonder when not to register a trademark. Too many entrepreneurs rush into the trademark process

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trademark name vs logo

Should I Trademark My Business Name or My Logo First?

When building a brand, one of the most important legal steps you can take is registering your trademark. But should you register your brand name or your logo first? In this guide, we’ll break down the key differences between word marks and logo (i.e. design) marks, and help you decide which one to file first.

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Alexandra Watkins

Alexandra Watkins on Picking an Awesome Brand Name

In this episode of The Legal Jim, we interview Alexandra Watkins about what makes a great name for your business, as well as how to avoid a bad name. We talk about her signature SMILE and SCRATCH methods for picking amazing and memorable brand names. Don’t miss this episode! Learn More about Alexandra Watkins Alexandra

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