There is a dispute that is just getting started around the White Lives Matter trademark application that was filed last month.
Two radio hosts are now seeing the White Lives Matter trademark application through the USPTO system… but do they have any real intent to use it or do they just want to stop other people from using it?
Right now, it is unclear what their ultimate endgame is, but what is obvious is that someone else has stepped forward to file a second application for White Lives Matter.
Stay tuned, this could get interesting.
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The Biggest Takeaways
- Just because you file a trademark application does not mean you own the rights to that mark.
- Sending a cease and desist letter before your trademark registers could have unintended negative consequences.
- The trademark process takes a long time and you must be using your trademark in commerce to obtain the legal rights to that mark through registration with the USPTO.
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