Trademarks Archives - Page 3 of 5 - Hawthorn Law®

differences between trademarks and service marks overlayed on a brick wall with trademarks spray painted

The Difference Between Service Marks and Trademarks (What You NEED to Know)

It’s interesting to me how many people get confused with the difference between service marks and trademarks. The application process for each is exactly the same through the United States Patent and Trademark Office. The only main difference is that a service mark is used to distinguish a companies services while a trademark applies to […]

The Difference Between Service Marks and Trademarks (What You NEED to Know) Read More »

what to do if a copycat is stealing your content

Copycat Stealing Your Content? What to Do About It… (Episode 29)

What do you do if a copycat is stealing your content? First of all, you should be thankful. You’ve officially hit the big time. What do I mean by this? If you are an online entrepreneur who is just getting started with no followers or revenue, then chances are nobody even knows who you are!

Copycat Stealing Your Content? What to Do About It… (Episode 29) Read More »

post it with Top 3 overlayed by the title the 3 best types of trademarks

The Top 3 Types of Trademarks (not all are created equal)

Did you know that there are five different types of trademarks? That’s right, not all trademarks are created equal. Some are easier to register while others will cost you less to educate your customers about. And still others are not capable of registration at all. Picking the correct trademark for your brand is incredibly important.

The Top 3 Types of Trademarks (not all are created equal) Read More »

photo of Florida state flag with the caption how to register your trademark... in florida?

How to Trademark a Name (in Florida?)

If you live in Florida (or any other state in the United States) and are interested in protecting your brand name, then you would be a good idea to consider registering a trademark or service mark either in the state where you live or with the USPTO. But if you are at the very beginning

How to Trademark a Name (in Florida?) Read More »

Trademark vs LLC… Which Comes First?

Trademarks vs. LLC… it’s an age old legal question. And whether you are just starting your business, or you have been operating for many years under a given trade name, if you are reading this post then you are probably debating the merits of whether you should form an LLC or apply for a trademark.

Trademark vs LLC… Which Comes First? Read More »

female lawyer with the comment "Need a trademark lawyer?"

Do you REALLY Need a Trademark Lawyer to Handle Your Trademark Application? (Episode 25)

There are so many people who believe that they can DIY their legal work and save a lot of money. And while yes, it is possible to save some money on the front end while you try to handle your own legal work, what are the costs on the back end? Today we talk about

Do you REALLY Need a Trademark Lawyer to Handle Your Trademark Application? (Episode 25) Read More »

Woman looking quizzically at the words "when to trademark your name?"

When to Trademark Your Business Name (Episode 24)

If you are currently using or thinking about using a cool sounding name for your business, you may be wondering when to trademark that name. In today’s episode, we talk about some of the common concerns and considerations entrepreneurs have when weighing this choice so that you can make a clear decision about when is

When to Trademark Your Business Name (Episode 24) Read More »

Man holding ballons overlayed by the text "It's your trademark's birthday (how to renew your trademark)

How to Renew a Trademark (Properly)

After you successfully register your Federal Trademark, you can’t just sit back and do nothing to keep that registration. You must take affirmative actions to maintain that registration and insure it does not get cancelled. In this post we will share details about the trademark renewal process and how to renew your trademark registration so

How to Renew a Trademark (Properly) Read More »

How to Use Properly Use ™ and ® in Your Business (Episode 23)

Are you wondering what those little trademark symbols really mean? I’m talking about TM and SM and ®… Or do you wonder how to properly use them in your business? Then you are in luck. Today we break down everything you need to know about those symbols and share with you how to use them

How to Use Properly Use ™ and ® in Your Business (Episode 23) Read More »

woman calling timeout overlayed by the text how to avoid a trademark cease and desist letter

The Best Way to AVOID a Trademark Cease and Desist Letter

One of the scariest things to happen when you are building a new online business is to receive a trademark cease and desist letter. As a result of an ever-increasing number of pandemic-induced online businesses, the number of names available through the U.S. Patent and Trademark Office is decreasing. There are only so many names

The Best Way to AVOID a Trademark Cease and Desist Letter Read More »

Why Thinking You Will Never Get Sued is a HUGE Mistake (Episode 22)

Most entrepreneurs never get sued… until they do. Are you one of those entrepreneurs who puts off legal “because I’ll never get sued”? This is a great way to save some money and time by punting the ball down the road… until it isn’t. But chances are, getting sued by a client or customer is

Why Thinking You Will Never Get Sued is a HUGE Mistake (Episode 22) Read More »

Biggest mistake entrepreneurs make overlayed on a post it that says "oops"

The #1 Biggest Legal Mistake I See Entrepreneurs Make

Today I want to talk to your about one of the biggest legal mistakes I see entrepreneurs, specifically online entrepreneurs make when they are starting their businesses. And no, it’s not stealing classified documents and claiming that you thought they belonged to you… No, this mistake is far worse and could potentially cost you hundreds

The #1 Biggest Legal Mistake I See Entrepreneurs Make Read More »